Pay For Placement

Guaranteed news articles, TV segments, and listicles. Do it yourself or with our assistance.

We’ve had success generating organic news coverage of our clients in over a hundred top-tier media outlets. This type of PR is known as earned media. But we cannott guarantee earned media placements for all our clients - which is why we offer a Pay For Placement option for media outlets that permit it.

There are 2 Pay For Placement options:

  1. Do-It-Yourself - $50: We will give you full, ongoing access to the PR industry’s premier Pay For Placement platform. You can browse 1,000+ media outlets offering guaranteed articles and TV segments ranging in price from $75 to $100,000. (You can see a spreadsheet version of the media list here.) If you purchase an article or multiple articles, you don’t have to write them yourself. Instead, you just need to fill out a questionnaire(s) about your business and what you’d like the article(s) to be about. (For an additional $100, we will fill out the questionnaire for you.) The platform will then assign someone on their staff to write the article(s). Alternatively, you or your staff can write the article(s), or pay us to write it - but we will charge extra depending on the scope and complexity of the subject matter.

  2. White Glove Service - $100: We will guide you through the Pay Per Placement platform for up to 1 hour and help you choose an outlet - or multiple outlets - to cover your business. Together, we will browse 1,000+ media outlets offering guaranteed articles and TV segments ranging in price from $75 to $100,000. (You can see a spreadsheet version of the media list here.) You don’t need to write the article or articles. Instead, someone from the platform will write it. You just need to fill out a questionnaire for the writer (which we can fill out for an additional $100). Alternatively, you or your staff can write the article, or pay us to write it - but we will charge extra depending on the scope and complexity of the subject matter.

Note: You can combine options 1 and 2. In other words, if you pay $150, we will give you full, ongoing access to the Pay Per Placement platform AND guide you - for 1 hour - through the platform and help you choose an outlet or outlets to cover your business.